Here’s an outlet that has the potential to be a powerful WOM generator: Introducing our latest discovery, and probably the most original and industrious web idea we’ve seen in quite awhile. The Influencers is a web community that aims to regroup canadian social ring leaders, coolhunters, experts or trendsetters with the same interest- constantly spreading the word on the latest “it” thing, in everything. The main goal of The Influencers is to change the way canadian companies market their products and services by giving them access to qualified and powerful ambassadors of their brands. As an alternative yet nonetheless major functionality, the site also become this encyclopaedia universalis of coolness, trends and fads – even before the world gets to know about them.
What’s so great about The Influencers is its community-driven database system: by creating a profile and actively participating in “campaigns” (which are like little surveys on, for example, the top 10 soft drinks on the market), you earn “influence” points. You can then redeem these points for rewards, VIP events, charity donations and more. This means that, while you keep motivated in building this massive database of cool, you’re simultaneously improving your influencer standing inside the community, becoming a trusted source for consumers and marketers alike.
The site is still in its “database” building phase, but you’ll want to keep checking for the release of their “Influencers In The Know” section, where you’ll be able to get your daily dose of What’s Hot in Canada.
Take a look at The Influencers by clicking here.
David UKDave on The Influencers 
